Tech
Sony Alpha 7 Showcase
A hero showcase of the Alpha 7 body, mount, and grip detailing.
The Challenge
What the Brand Needed.
Make a familiar camera body feel cinematic and new for a campaign refresh.
The Approach
Creative & Technical.
Hard key light with cool fill, slow orbit, macro mount passes, and a held hero silhouette frame.
Deliverables
What Was Shipped.
- Hero film — 25s
- Detail loops
- Editorial stills
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